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A Powerful Tool
Even science supports the fact that storytelling is one of the most powerful tools we have as humans to communicate and motivate. According to Uri Hasson, a researcher at Princeton University, “a story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience.”
Everyone loves a good story. In fact, storytelling is one of the oldest ways of explaining the world and sharing ideas. Some of the most powerful words are, “Once upon a time…” Who can resist hearing the rest of the story?
And that’s the key. You need your customers, prospects, and employees to know who you are, what you do, and why you’re doing it. But how do you convince them to listen to your ideas or see value in your products and services, and then want to buy from you?
What Does This Mean to You?
People remember stories, rather than facts. Stories engage, inspire, and encourage people to think and act. With an authentic and compelling story, and a set of unique messages targeted for your audience, you will be able to:
“Show” your customers, rather than “tell” them, what your company does and why it matters to them.
Position your company and yourself as an expert in your field and build trust with your audience members.
Create memorable messaging that touches customers and prospects in a personal way.
Focus your message, to avoid communicating unnecessary information and causing confusion.
Gather separate, often independent bits of information together into a coherent, cohesive whole.
It’s All About Alignment
Crafting an authentic and compelling story that matches and supports your strategic business goals can lead to increased sales, improved customer satisfaction, and a reduction in costs for your company.
What's Your Story?
Mortimer Communications Inc. helps make your messaging memorable by ensuring that the story you tell supports your goals and resonates with your audience — your customers, employees, and stakeholders.
Contact us to see how we can help you.